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POPAI Sustainability Award
New Look spring windows

New Look spring windows

New Look wanted us to develop a lightweight, flat-pack, easy-to-assemble 3D wardrobe. Not your average flat-pack wardrobe though, these would be made from board and in a format that works across all window formats, around the world. We did this using 100% recyclable honeycomb board (we don’t claim to be saving the planet single-handedly, but we’re always keen to do our bit). A shopper survey revealed our success, 100% said they found the windows ‘creative’ and ‘innovative’; 98% found them ‘attractive; and 92% found them ‘persuasive’.

Judges’ comments:

Another great example of how the growing trend towards sustainable displays is fuelling rather than stifling creativity. Innovative production processes and materials have created a window display that delivers real visual appeal, with 100% recyclability. Little wonder outcome scores from shoppers were so high.”