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POPAI Fashion Award
New Look ‘Yes! Yes!’ window campaign

We were awarded this POPAI for our New Look ‘Yes! Yes!’ jeans campaign. New Look asked us to produce a modular system to display 3 to 5 ranges of jeans in their window displays nationwide, with the design following through to in-store POS. (Definitely a campaign with legs, then.)

New Look's comments:

The individual panels created for the Yes! Yes! window campaign were really strong. As individual triangles could be displayed next to each other in various ways, this allowed full flexibility for stores with varying window sizes - always a challenge when considering window schemes. The panels were durable and strong and lasted well through the initial two week scheme and on for an extended week.”